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A man smiling holding two sticks of Tom’s of Maine Deodorant, with one covering his right eye.

Crafted with Nature in Mind

Natural products that are good for you, and the planet. Win win.
Our Naturally High Standards
Doing Right By The Planet
Giving Back

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We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products that’ll make you feel good, and smell good, too.

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. I

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Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

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I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most important thing to us? It’s simple. We’re real people who care, working together to make positive change by doing good.

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The latest from up here in Maine

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9 Toothpaste Flavors Other Than Mint

9 Toothpaste Flavors Other Than Mint

Mint. It's the dominant flavor in most toothpastes. Sure, we've all seen the bubblegum and fruit-flavored toothpastes popular among kids'...

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Building Resilience in Children Using Fun Games

Building Resilience in Children Using Fun Games

It's impossible to know exactly what trials and challenges life will throw your way, but there are steps you can...

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Why Do Your Armpits Smell after a Shower?

Why Do Your Armpits Smell after a Shower?

Sweating is a normal, healthy part of life. And while it can lead to an increase in body odor, a...

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