Skip to content
Tom's of Maine Whiten+ Deep Clean and Whiten+ Coconut Oil toothpastes displayed on a stone surface with fresh mint leaves and coconut, set against a lush green forest background.

Introducing

Whiten+

Removes 95% of surface stains after two weeks of daily use
Our Naturally High Standards
Doing Right By The Planet
Giving Back

Explore Our Products

Product categories

We’ve spent more than 50 years mixing scientific know-how, naturally sourced and derived ingredients, and a dash of ingenuity (okay, a lot of ingenuity) to make effective natural products that’ll make you feel good, and smell good, too.

Our Mission

What We Believe

Here at Tom’s of Maine, our naturally high standards drive our commitment to create a healthy future for people and the planet.

Never underestimate nature

America's #1 choice

Fun, fruity flavors your kids love, without some of the stuff that you don't. Brushing time approved by both kids and parents? That’s why Tom’s is the #1 Natural Children’s Toothpaste Brand. I

Shop children's toothpaste

Our latest deodorant

Odor and wetness protection you can count on, because wetness is the pits. Feel good and smell good by using our aluminum free deodorant with natural fragrances.

Shop deodorant

I: Based in part on data provided by Nielsen through its Discover Service for the Toothpaste Category covering the AOC and Natural markets over the 52 week period ending February 24, 2024. © 2024 Nielsen

Our Company

We’re proud of making great, nature-derived products you use everyday. But the most important thing to us? It’s simple. We’re real people who care, working together to make positive change by doing good.

Skip slideshow about our blog posts carousel

The latest from up here in Maine

Blog

MacBook Air beside gold-colored study lamp and spiral books

5 Zen Office Decor Ideas to Make a Calming Workspace

Whether you have a cubicle, a desk, or a work-from-home office setup, creating an inviting, peaceful workspace can help you...

Read more

green juice in glass with kale next to glass

6 Gluten and Dairy-Free Smoothies to Power Your Day

Smoothies have become my new go-to healthy meal. From protein-packed options that fuel your morning to energy boosting snacks, there...

Read more

child with irritated skin wearing beanie

7 Natural Ways to Combat Chapped Skin on Little Faces

If you enjoy winter activities like I do, you know Jack Frost nips at much more than noses. In fact,...

Read more