Why Tom's is working to protect our rivers.

Since our very first product in 1970, a non-polluting phosphate-free laundry detergent called Clearlake, Tom's of Maine has advocated for clean water. Tom found himself in a bit of a pickle with Clearlake because he'd advertised that Tom's would recycle or reuse the bottles if consumers sent them back. So many people did that the post office was overwhelmed with bottle returns! It was an early sign that people were eager to get involved and help improve river conditions (not to mention recycle).

Why are rivers so important to our quality of life?

• About 50% of the drinking water in the United States comes from rivers.
• 40% of America's rivers, lakes, and estuaries are unsuitable for such basic uses as fishing and swimming.
• One out of every ten Americans is served by a community water system reporting a health standard violation.
• An overwhelming majority of Americans—218 million—live within 10 miles of a polluted lake, river, stream, or coastal area.
• Our states have identified almost 300,000 miles of rivers and streams that do not meet water quality standards.

You really can make a difference.

Every community has its river heroes—people whose commitment to improving water quality helps improve the quality of life in his or her town. A plentiful supply of clean water positively impacts community health, business and recreation opportunities, and overall quality of life.

Perhaps you know one of those river heroes—perhaps you are one! If so, we encourage you to enter our “River Stories” Video Contest—and you could win a Toyota Prius Hybrid! We know people are out there making a positive difference, and we want to share their stories and inspire others to help too.

Thousands are volunteering for rivers—why don't you join in and share your stories with us?